Created for the launch of Schweppes Mix RTD (Ready To Drink) , this project transformed a 1970s Isuzu truck into an interactive Art Truck that travelled throughout the festival, bringing the campaign directly to its audience. Bold graphics, custom interventions, and immersive moments encouraged discovery and participation wherever it stopped. 

As the event evolved, the truck activated different areas of the site before arriving beside the main stage at sunrise, becoming part of one of the festival’s defining moments. By moving with the audience rather than waiting for it, the Art Truck turned brand engagement into a dynamic experience woven naturally into the rhythm of the festival.